Great motorcycle safety commercials

Remember the fantastic motorist awareness commercial that came out a few years ago–the Think Bike one with the cager that pulls out in front of a rider and the one about road hazards? The Brits have done it again–and again. OK, well add in the Aussies from down under and the Asia Injury Prevention Foundation.   Three more terrific commercials on motorcycle safety. The first two–brought to my attention by Young Dai–are directed towards UK troops–but the powerful message powerfully told is one that applies to all motorcyclists.

You’re an accident waiting to happen.

British Troops-Debris

The next one isn’t about motorcycles–but it is about how even a few miles per hour make a huge difference in avoiding injury crashes. And it’s amazingly cool in the way it’s put together. This video will change your mind about speed.

And here’s an extremely powerful commercial on why you should wear a helmet: Wear a helmet-No Excuse

Why can’t we in the USA produce powerful ads like this?

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Explore posts in the same categories: Motorcycle crashes, Motorcycle fatalities, Motorcycle helmet use, Motorcycle injuries, Motorcycle Rights, Motorcycle Safety

10 Comments on “Great motorcycle safety commercials”

  1. Bob Massey Says:

    The American Motorcycle Association has decided the best way to improve motor cycle safety is to add penalties when a motorist hits motorcyclist or causes a crash by violating a motocyclist’s right of way. The Motorcycle Safety Foundation appears to think the best way to reduce crashes amongst the US military is to theach them to ride better. The AMA approach can only work if drives are aware of the enhanced penalties but the program provides no funding for that education. The MSF doesn’t see to understand the problem of adrenelin addicted military is not lack of skill but an emotional and pschological issue. Teaching solders to ride better will just up the speed and risk it will take to reach the adrenel rush the solder feeds off of. What a good job these spots do to address some real issues. Reality is something we American don’t deal with well.

  2. CaptCrash Says:

    Personally I enjoyed the first three because they didn’t play to fear, they played to thought…instead of saying “THIS IS GOING TO HAPPEN TO YOU!” the message was “What IF?”

    Made me think. The 4th just make me wonder what healthcare in the pacific rim must be like.

  3. Young Dai Says:

    Thank you Wendy

    The Think Bike campaign has just produced another TV ad, Think Biker.

    The ad tries to humanise us riders, to give a ‘back story’, I think it is very brave and I hope the two pronged approach does work.

  4. wmoon Says:

    Young Dai, You’re welcome–it’s always a joy to find great commercials that have a powerful and effective message. It’s rare to find them in the USA. Thanks for the new one, it’s a cute idea. There’s a good AMA commercial about a dentist who’s a rider–though it’s a little sinister. Don’t have the link for that though.

    Think Bike! is a tremendous campaign.
    Wendy

  5. Torch Says:

    Good Stuff.

  6. wmoon Says:

    CaptCrash–I agree that the first three made me think–but so did the fourth. The fourth would have to be done very differently here but I think many of the points are good ones–you worried about your hair? You might have to be wearing THIS. You think you don’t look cool–would THIS look cool, etc. is a different way of looking at it.
    W.

  7. wmoon Says:

    Bob, I believe you’re misrepresenting the Motorcycle Matters program a little bit. While it’s spearheaded by the AMA, it’s the state motorcycle rights groups that push the bills in their states. They could write into the law that the monies from the enhanced penalties goes to public awareness. But I’m not convinced that the enhanced penalty approach works for several reasons–one you mention. Others are: the penalties are far too low to be effective and police rarely ticket drivers unless they see the violation when it comes to ROW violations of vulnerable road users like motorcyclists, pedestrians and bicyclists–and that’s the last reason I am not for Motorcycles Matters–because so do pedestrians and bicyclists and had motorcycle rights groups joined with those road user organizations then public awareness would’ve been much better (as well as better traffic safety for more people).

    I totally agree with you on the MSF sportbike program whether military or civvie. It doesn’t do an effective job of addressing the real issues and, imo, it makes it worse by making those who take it believe that NOW they’re REALLY trained and capable and understand the risks.

    And, unfortunately, I agree with you on your assessment of Americans dealing with road realities, too.
    W.

  8. gymnast Says:

    The AMA, MSF, MMA, MIC, ABATE, and and various other “motorcycle rights groups” all share a common characteristic in most all things pertaining to motorcycle safety. The characteristic is “sophistry”. The British ads seem to be largely free of the influence and group think of the organizations most empowered to determine policy for “Motorcycle Safety” in the US. The MSFs recent attempt to sue the outstanding Oregon Motorcycle Program (and by default, the Idaho program) out of existence is an example of the sophistry which characterizes most of what passes for “motorcycle safety in the USA and much of Canada.

  9. DataDan Says:

    The US does have some good ones. This is from the State of NY:

    And this has been used in ID and FL (and maybe other states):

    Both of the above are inspired by this UK Department for Transport spot:

    From a communications perspective, these illustrate an appeal to the target audience–drivers–by showing the driver as reasonably cautious, but overlooking a not-so-common hazard, with a terrible result. The spots are likely to succeed in getting the message across because a viewer can identify with the character behind the wheel.

    Here is the AMA spot, The Dentist:

    It is so terrible–at least if its objective is to communicate to drivers–that I used it as a “how NOT to” example in a communications class presentation. The only way it can be understood is as an appeal to motorcyclists to join and donate generously to the AMA–because they’re out there doing superb work like this for the motorcycling community. Only a motorcyclist would respond positively to this spot, and even then the appeal is far from unanimous.

  10. wmoon Says:

    Datadan, I should have clarified ORIGINAL commercials that are good. The one Ron did in Idaho was a better take off of the original THINK BIKE one, imo than the NY one (which, iirc, didn’t even ask permission to rip off the Brits).

    Thanks for coming up with the Dentist one. I myself am less than thrilled that the appeal to fear was used–and particularly a dentist as they’re already associated with fear and pain. However, I would point out that research has found that both negative and positive appeals work with different groups of people equally well–it depends on many factors. Iow, I can’t say that the AMA commercial wouldn’t be affective. I think, however, that commercials like the naked riders in Australia aaaaahttp://www.youtube.com/watch?v=uLakKbZYmpE are funny and approach something from a different pov and so are more effective–at least for me personally–though I wish they had gotten male riders who were in as good a shape as the female ones as it would’ve been more fun to look at for me ; ).


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